Booking.com has detected between 500 and 900 percent more scams in the last 18 months. According to the travel booking site, this increase is mainly due to artificial intelligence, which allows hackers to easily counterfeit documents. According to chief information security officer Marnie Wilking, the company saw a clear increase in phishing not long after the release of ChatGPT. determined, according to the BBC. Thanks to generative AI tools, malicious parties are better than ever able to create realistic-looking emails. This makes customers more likely to click on a malicious link or pass on sensitive information to hackers.
The use of AI also makes it harder to detect these scam attempts. Unlike existing methods, AI can generate realistic images as well as correct text in different languages. Wilking recommends that both hotels and travelers enable two-factor authentication to stay safe.
The rise of AI also has a positive side: thanks to AI models, Booking is able to block fake ads very quickly. This should ensure that customers never see them or are stopped when they want to make a booking.
Leave a Reply
You must be logged in to post a comment.