Large internet companies are not allowed to place or read tracking cookies without asking permission. This was stated by the Amsterdam District Court after an anonymous Dutch user sued LinkedIn and parent company Microsoft in summary proceedings.
The user's lawyer hired the English company Collective Shift to demonstrate that tracking cookies were being placed without consent. found on the user's computer. These are third-party cookies that end up on your computer via LinkedIn Marketing Solutions and Microsoft Advertising. These are services for advertisers that use tracking cookies to carry out targeted campaigns.
Despite criticism from LinkedIn and Microsoft of the study, their own analysis confirmed that 19 of the 52 websites visited placed tracking cookies without prior consent or after users rejected it. According to the court ruling, placing and reading tracking cookies without permission is contrary to the GDPR and the Telecommunications Act. According to the court, LinkedIn and Microsoft remain responsible for obtaining this consent, even if they are partners.
The companies must immediately stop using tracking cookies on the user's devices. For every day that they do not comply with this, they must each pay a penalty of 500 to 1,000 euros, with a maximum of 25,000 euros per defendant.
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