Board professionals black out Viaplay in their CV after the crash

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Published May 5, 2024 at 3:38 p.m.

Economy. The former chairman of the board Pernille Erenbjerg obscures his time at crashed Viaplay and has deleted the company from his CV on Linkedin, reveals Dagens Industri.

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Viaplay was originally praised for its choice of Erenbjerg as new chairman, which was considered a sign of the times and a path towards greater equality in company boards.

However, Pernille Erenbjerg came to drive the company to the bottom and the value of the share has fallen from 157 kronor in 2021 to 84 öre today.

Deleting the company from your CV is not a sustainable strategy, however, recruitment professionals tell DI.

– It will backfire like a boomerang when future clients are looking at her profile, says Fredrik Hillelson, CEO of the recruitment firm Novare, to the newspaper.