Meta conducts tests with companies that deploy an AI chatbot on their company account to answer customer questions about product deliveries and inventories. Meta will expand the tests in the coming months.
It is unknown in which countries and with which companies Meta does the tests. In the coming months, more companies will be able to use the AI chatbot, Meta reports in the discussion of the quarterly figures. “So this is very, very early,” said CEO Susan Li. “We've tested this with a handful of businesses on Messenger and WhatsApp and we're hearing great feedback from businesses saying the AIs have saved them a lot of time, while we've noticed faster customer responses. And we're also learning a lot from these tests to use this AI chatbots over time.”
Li also announced that Lattice, the new algorithm to recommend better personalized content across all Meta feeds, will be added to the Video tab in addition to Reels. Facebook is coming. If that turns out to work well, the algorithm will also be used in other places. The intention is that the algorithm will fill multiple feeds from users and therefore be able to personalize better. Meta hopes that this will keep users in the apps longer.
The CEO did not want to comment on the American law that bans TikTok or forces ByteDance to sell. A total of 3.24 billion users used a Meta app in recent months, an increase of 7 percent compared to a year ago. On average, a user earned $11.20. Meta now employs 69,000 people, 10 percent less than a year ago. Turnover amounted to $36.5 billion, an increase of 27 percent. Net income reached $12 billion, an increase of 117 percent.