Meta has offered to make its ad-free subscriptions for Facebook and Instagram cheaper. The company reported this during a hearing before the European Commission. The tech giant wants to address concerns from European regulators.
Meta has offered to reduce the prices of its ad-free subscriptions from 10 euros to 6 euros per month. Meta lawyer Tim Lamb said this to the European Commission, Reuters news agency reports. Additional accounts would then cost four euros extra per month. Meta made the reduced offer to European regulators earlier this year and is now in discussions with data protection authorities, especially those in Ireland, where Meta's European headquarters are located.
Meta and Instagram's ad-free subscriptions were launched in introduced exclusively in the European Union in November. The company did this to comply with European legislation, such as the GDPR and the Digital Markets Act. The subscriptions have been criticized by consumer advocacy groups, among others, which argue that they require users to pay for privacy or otherwise agree to personalized advertising.