Published 26 January 2024 at 18.20
Foreign. The hotel chain B&B Hotels – owned by the American financial giant Goldman Sachs – is changing its logo to signal its opposition to right-wing parties and criticism of immigration.
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The protest means that the brown color must be removed completely from the hotel chain's logo. Instead, the color green should be used.
“We have banned brown on our logo. Now we ban it in our country,” writes B&B Hotels in German on the employer and employee platform Linkedin.
The action comes in connection with the German establishment's attempt to completely ban the immigration-critical Alternative for Germany, AFD, which according to new surveys is the country's largest single party.
Hundreds of thousands of left-wing activists in Germany demonstrated over the weekend against AFD. This after it was “revealed” in the media that representatives of the party and other German profiles held a meeting where they discussed a return migration program to solve the country's immigrant problem.
The company B&B Hotels was founded in Brest in France in 1990 and quickly expanded to various European countries. By the end of 2022, the chain operated more than 600 hotels in 14 countries, including over 160 in Germany. In 2019, Goldman Sachs bought the hotel chain for 1.9 billion euros.
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