DS Automobiles brings ChatGPT to its cars


DS Automobiles has introduced a revolutionary conversation experience on board its cars. Thanks to the integration of the advanced ChatGPT artificial intelligence into the DS Iris System, drivers can now enjoy a highly sophisticated digital assistant during their journeys, making every trip a unique experience.

ChatGPT, one of the most popular models advanced technologies of generative artificial intelligence, it is known for its ability of natural and fluid interaction. Using massive data sets, it is capable of answering a vast spectrum of questions, providing precise and essential answers.

When associated with the DS Iris System (present on the DS 3 – recently updated, DS 4, DS 7 and DS 9), the OpenAI chatbotcomes to life, becoming a real travel companion. Think about the possibility to discuss the masterpieces of the Louvre, to explore sights in Bordeaux or simply to create a story for the children. All this is now possible thanks to the integration implemented by the Stellantis brand.


Olivier François, director of DS Automobiles, commented on this important progress: “At DS, our main objective is elevate the driving experience. With the introduction of ChatGPT, we're bringing next-level artificial intelligence, delivering seamless, intuitive interaction and turning every commute into a distinctive adventure. This is serious; This is a significant high-tech step and represents one of the most transformations notable of this century.”

Also Yves Bonnefont, Chief Software Officer of Stellantis, did not hide his enthusiasm: “Watching ChatGPT in action is exciting. fascinating. Its ability of interaction represents one of the most important developments impressive recent AI. Since was launched, we focused on integrating it into our systems, and with pride, we are the first in Europe to bring this innovation.”

The French brand has also announced a pilot phase called < strong>SoundHound AI powered by ChatGPT. This project will evaluate customer experience through the first 20,000 requests. &` It is interesting to note that, for those who activate a subscription between 19 October 2023 and 29 February 2024 on DS 3, DS 4, DS 7 and DS 9, the service will be free for six months. And, what is even more Importantly, this feature is is currently available in France, Germany, United Kingdom, Spain and Italy, supporting local languages.

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