Audi celebrated the 40th anniversary of its Audi Sport division during the Sport Festival 2023 in Trento. Known in the industry for its distinctive cars with the red diamond, this division symbolizes performance, prestige and exclusivity, touching the pinnacles of technology while maintaining practicality. for daily use.
In the last 10 years, Audi Sport has achieved extraordinary goals: over 250,000 sports cars produced and 400 sports titles won. These figures are not just numbers but testify to the commitment and dedication of the German brand in the world of racing.
AUDI DEBUT? IN FORMULA 1 IN 2026 
To confirm this, Trento had the honor of hosting the Audi F1 Showcar as an Italian preview, a prelude to the German manufacturer's bold entry into the fervent world of Formula 1 >.
From 2026, the German car manufacturer has announced its participation in the Formula 1 World Championship. This challenge will have at its heart is a specifically developed power unit, with the ambitious project coming to life at the recently expanded Competence Center Audi Motorsport in Neuburg (Germany).
This centre, certified carbon neutral in terms of heat and energy supply, will extend on a surface of approximately 3000 m². Here, over 300 experts will be involved in fine-tuning the power unit, consolidating Audi's commitment to innovation.
The races do not just represent a competitive terrain for the company, but also an opportunity to arouse emotions and passion, as well as being a hotbed for advanced technical solutions. This vision is was further emphasized during the Festival, with an engaging debate between Fabrizio Longo – director of Audi Italia, the Olympic champion Sofia Goggia and the mountaineer Hervè Barmasse.
Their conversation highlighted how innovation combined with emotion is the key to overcoming any challenge, both in the world of sport and in ;industry. For Audi, technology drives sustainable progress, and its upcoming F1 debut is a testament to this. a clear demonstration.
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