Seat's role within the Volkswagen Group is; destined to change profoundly in the coming years. Speaking with Autocar at the IAA Mobility 2023 show, Thomas Schäfer, CEO of Volkswagen, said that the "future of Seat is the future. Cupra “. The manager said that existing Seat models will continue to be produced until the end of their life cycle. Subsequently, Seat will evolve; and will have a different role within the German group.
NEW ROLE
Volkswagen's number one did not want to add any more details, but rumors say that Seat could become a brand focused on solutions related to mobility. ; urban. Recall that Seat already; offers, for example, an electric scooter. In the future it could also offer small cars such as electric quadricycles. Soon, however, to understand what it will be; exactly the future new role of the Spanish brand within the Volkswagen Group.
What appears clear is; that Cupra is; destined to increase its importance. On this brand, the German group will focus his investments. After all, Schäfer underlined that " It is prohibitively expensive to invest in both Seat and Cupra as traditional brands and that the earnings potential for Cupra is huge. ultimately much greater.”
Cupra which continues to grow rapidly in Europe, will go; therefore to occupy the role previously held by Seat. Actually, in the past the German Group had discussed the possibility of to relaunch Seat but given the sales trend and the strong growth of Cupra, it is It was decided to stake everything on this second brand.
What Schäfer said, however, is no longer surprising; a lot. Rumors have been circulating about the future of Seat for some time. After all, until now this brand had never been mentioned within the electrification project of the German group, continuing to focus exclusively on internal combustion vehicles.
But if only rumors had been circulating , now it's time. came an official statement. To understand what it will turn into; Seat will need to be still wait some time. In any case, this decision will not go forward. to influence the investments of the German group to transform Spain into a major hub for electric cars.
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