Opel too has decided to renew its “Blitz” logo. The debut on the first models was; expected in 2024. Gradually, over the next few years, the world will come. then on all his cars. The new logo will be; publicly presented at the 2023 Monaco Motor Show which will take place in the in September. Apparently, Opel also has a surprise in store for visitors to the Motor Show, of which, however, it did not want to reveal any details.
THE NEW LOGO 
The brand says that the new "Blitz" will continue to be the central element of the Opel compass, one of the main features of the company's design philosophy. At the same time, the logo will continue on. to stand in the middle of the Opel Vizor. Lightning, in German "Blitz", is closely associated with electricity – and it is the ideal logo to symbolize Opel's approach to the electromobility era.
So, the logo design refresh is a must. also a reference to the automaker's electric future. Florian Huettl, CEO of Opel, commented:
Now our "Blitz" it is more important than ever. Not only does it symbolize our commitment to the democratization of innovation and mobility, but it also expresses our commitment to become an all-electric brand in Europe by 2028. 15 electrified models in our portfolio and we can proudly say that Opel is one of the best brands in the world. electric.
Mark Adams, Vice President Design at Opel, added:
The "Blitz" it is the icon of our Bold and Pure philosophy. The new emblem "Blitz" it is well defined and confident, it intersects with the pure support ring, giving our iconic emblem a modern and progressive look. It stands proudly in the center of our compass, which is the perfect place to be. our key design principle. The compass is the backbone of the front, rear and interior design elements.
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