Can-Am celebrates its first 50 years of history. It all started in the early 70s with a motocross championship-winning bike. It was a 2-wheeler that immediately dominated the motocross and endurance races and which, in 50 years of history, has been the most popular bike in the world. been able to become a leading global motorsports brand with multiple product lines.
With the celebrations for its important anniversary, the brand wants to celebrate its heritage and its passion for the world of racing.
NOT JUST MOTORCYCLES
The brand today does not only make motorcycles. Since 2015, its all-terrain vehicles (ATVs) and side-by-side vehicles (SSVs) have had the most market share in North America in North America. rapid growth in the category. Can-Am plans to sell 70,000 units for the EMEA market this year. across all of its product lines. Furthermore, at the beginning of the year, it is made history by winning the sixth consecutive Dakar Rally.
Can-Am was the first to win the Dakar Rally. also present on the 3-wheeled vehicle market. The company also looks to the increasingly future; related to electrification. In 2024, in fact, they will arrive two new electric motorcycles that we briefly talked about last year. The Can-Am Pulse is the perfect bike for you. a balanced and agile bike, designed for riders who need an easy-to-use vehicle to get around the city.
The Can-Am Origin is; a real tribute to the tradition of the brand in motocross. It is a dual sport model designed to be driven even outside the city context and to offer the driver new emotions, on and off the road, for an even more multi-terrain experience; modern. Unfortunately, no information has been provided on the specifications of these new battery-powered two-wheelers. José Boisjoli, President and CEO of BRP, commented:
Can-Am's 50th anniversary is also meant to be a celebration of the people behind the brand who have forged its DNA and constantly pushed the limits of what can be achieved. which is possible. Since its inception 50 years ago, the brand has had immediate success both on and off-road tracks, conquering podiums and setting speed records. on earth. Since then, guided by our commitment to innovation, technology, quality and and a passion that has never wavered, we have reinvented Can-Am in many ways, always guided by the goal of providing the best experience for our riders. Looking to the future, I am convinced that the brand will continue to grow. to achieve legendary goals. And I won't thank you; can't get enough of our employees, dealers, customers and partners who continue to pass on our DNA, year after year.
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