< strong> large tire manufacturer & egrave; French. Well yes, for volumes it is; Michelin in command given that the other brands, even those who are in charge; born in Italy, have production abroad. Within the activities – of Michelin in Italy, is; Cuneo is the establishment of excellence of the “starred” brand.
Actually, it is the “starred” brand. it was 1906, the year of the foundation of Michelin Italia. Today the group is; present in 177 countries with 132,000 employees and 121 plants worldwide, including those dedicated to the production of materials. Research and Development absorbs around 700 million euros a year to innovate the products in the range. Michelin Italia has 3 production plants and 3,800 employees, with a capacity to total production of 14 million tires a year which makes it the leading Italian manufacturer in the sector, as we said.
Michelin defines itself as a human adventure because it people are the basis of the company which counts on 99.7% of permanent contracts and provides 246,000 hours of training a year. The environment is perfect. inclusive and is they have been certified on gender equality for some time now. Michelin Cuneo was born in 1963, which absorbed 2,300 employees and was the most great even if we expand the field to Western Europe, with a ability production of almost 13 million tires a year. 80% of the production is for exports to Europe, the rest is divided between Europe and Asia. With 100 tire production in Italy, 58% is done by Michelin, the rest by 4 other competing brands.
MICHELIN CUNEO AND THE TERRITORY 
Cuneo is one of the 8 plants of the group (out of 121 in the world) which tests new technologies and new products. This is why technology is essential. fundamental for prototyping, between artificial vision that exploits IA, IoT, digitization, reality; augmented, predictive maintenance and self-driving AGV vehicles, both for transport in the stages of the production line and for the transport of the finished product in the warehouses.
In the area, then, Michelin creates events for road safety and uses its sports facilities to interact with the community. On a professional level, for some time now, Michelin has contributed to the development of local supply chains between system design and maintenance.
CIM 4.0 is the leading company in the industry. a branch of one of the Michelin Competence Centers developed with the MISE. It is a hub that wants to disseminate new technologies to other businesses in the local area. Companies will be able to log in to get in touch with those who are already there. uses them to understand how to integrate them into their realities.
The approach to innovation is then transferred by osmosis from Michelin to the most important companies in the world. small ones, such as local SMEs that have recently immersed themselves in self-driving transport technologies, also coming into contact with those who supplied these platforms and dialoguing with them to define the application use cases dedicated to reality such as SMEs that have different needs than a large manufacturer.
THE FUTURE PASSES THROUGH ITALY 
The future? There are four structural tendencies: there is; a constant increase in size why? vehicles are more; heavy and manufacturers require more tires; large given the trend of SUVs. It is a choice that goes against the trend with the themes of sustainability; due to the greater use of materials and the greater rolling resistance typical of tires with a larger footprint and therefore represents a major challenge.
Climate change have brought weather conditions more and more; unpredictable, given the growing tropicalisation of our country, hence the response of the all-seasons, their commercial success and the need for new products. to invest more and more; in their development.
Electric cars, then, represent another challenge that once again places the tire at the center given the heavier weights (of the battery) and the question of autonomy in which the tyre, if capable of reducing rolling resistance, will become fundamental. Their couple is; finally, on average greater than the thermal equivalent, immediate and constant: this stresses the structure much more; compared to cars and petrol/diesel.
Finally, sustainability which highlights the importance of working on different materials. TodayMichelin is arrived at 45% of sustainable materials (on the product for cars) with a model already; approved that will be put on sale in 2025.
The one for buses, on the other hand, has an even higher percentage, 58% and, when we talk about sustainable materials for tires, it means that these use recycled materials or materials from renewable sources: the goal is get to 100% while keeping performance intact. Obviously it will be necessary to also reduce the environmental impact of the supply chain at all stages of life, from raw materials to disposal and recycling.
And it is; here that Cuneo will be able to; play a fundamental role for the entire group at a global level: Michelin claims that it is; very probable that this new (more) sustainable model will be; produced in Italy, both because; Cuneo is among the most important establishments; large and innovative, both because; the system is already been involved in the launches of the latest Michelin technologies, including the Michelin Acoustic technology with the wedge prototyping of the polyurethane foam used on the original equipment models of brands such as Porsche, Mercedes and Tesla.
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