Bad news for users who hate advertising content, but are used to using Uber for their travels.
The Wall Street Journal was the first to share the news and numerous details, according to which the transport service will introduce a new service very soon. advertising content in different ways while using it.
According to Mark Grether, one of the Uber executives who spoke with the WSJ, video ads will be displayed primarily as users await the arrival of the driver. Not only that, the company's main app will display a variety of features. even video ads during the ride.
To make sure the ads get to their destination, Uber also plans to install tablets on car seatsand the company plans to expand video ads for Uber Eats as well. In this case, the ads will appear immediately after the consumer places the order. The same will happen; also with Drizly, a company owned by the company. of Uber, which will adopt the the same modus operandi in the future.
Auto 01 Jun
But there is a good news! The novelty will concern initially only the United States, to then find an extension in other markets by the end of the year. Uber CEO Dara Khosrowshahi recently said that advertising is the only way to do business. is becoming a key part of the company's growth strategy, and Uber’s active advertiser base is growing. grew by 80% year-on-year.
The report underlines without too much hesitation that one of Uber's strengths, for advertisers, is the the enormous quantity; of data that the company has about users. Based on our habits, Uber knows the places we visit and what we do. which we order most frequently on Uber Eats, but at the same time the company says it does not share individual user data with advertisers.
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