On April 15th, Lancia will present the latest edition of Lancia. at the Milan Design Week a concept car that will become a model; the brand manifesto for the next 10 years. As we already have; got to see, it will be; electricity and will present a design with some elements taken from the very special Pu+Ra Zero sculpture unveiled towards the end of last year.
To keep attention on the debut of the new concept, the CEO of the brand, Luca Napolitano, wanted to share more teasers that focus on the interior.
SUSTAINABLE MATERIALS
The first new teaser shows the cockpit of the concept from above >. Therefore, we can observe the presence of a circular element that appears to be a sort of table. From here starts the central console with very slim shapes on which there are the concept transmission buttons (P, R, N, D/B). A second image also shows a detail of the yellow seats. In this regard, Lancia announces that it is working with Cassina to create a passenger compartment inspired by the environments of private homes. And still speaking of the passenger compartment, Lancia will follow up on this. his sustainability strategy called Sustylenability. This means that it will be possible. made extensive use of recycled materials. As we know, 50% of the surfaces that can be touched in its future cars will be made with eco-sustainable materials.
This concept plays a very important role in the Italian brand's relaunch strategy given that features such as design, sustainability, technology and electrification will also be found inside the new Lancia models of the future. So the concept car will go; to influence the next models of the automaker. The concept should present the shapes of a coupé sporty and it seems that there are no plans for a production version.
All that remains, therefore, is to wait about a week to finally discover all its characteristics. We recall that Lancia's plan provides for the launch, in 2024, of the new generation of the Ypsilon. Two years later he will arrive; the new flagship and in 2028 the brand will make its mark; revive the Delta. Luca Napolitano, commented:
The new Lancia Concept, the 100% eclectic manifesto that represents the brand's vision for the next 10 years, brings together the interior design values that inspired the development of the our future models: Italian spirit, eclecticism, home feeling and a reinterpretation of tradition. The Lancia Concept will be; the maximum expression of Sustainability & agrave; by Lancia which we have called Sustylenability and thanks to the collaboration with Cassina, the excellence of Made in Italy high-end furniture, will allow us to to have interiors that take inspiration from our homes.
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