Kia held the annual "Investor Day" in which she provided some updates on her growth strategy for the future. For 2030, the goal is that of reaching an annual sale of 4.3 million cars. Electrified models (hybrid and electric) will come to represent 55% of the total. As far as 100% electric cars alone are concerned, the goal for 2030 is to reach an annual sale of 1.6 million units; (about 37% of the total).
NEW MODELS COMING SOON
To support this growth strategy, the Korean automaker will launch on the market several new electric models over the next few years. By 2027, Kia expects to have a range of 15 electric models (one more than the targets announced in 2022). Among these will be; also the Kia EV9 which ` was presented just recently. This model will be also the first to feature Highway Driving Pilot technology(Level 3 self-driving), at least in the countries where it will be required. allowed.
In 2023 it will be allowed. also brought the EV5 electric SUV to its debut, of which the manufacturer has already launched. shown some pictures. It is essentially a more powerful EV9. small which will initially be; offered only on the Chinese market. He will debut by the end of the year also the small Kia Ray EV designed, however, only for the Chinese and Korean markets.
To respond to the growth of the electric vehicle market around the world, Kia will revise its development. also its production strategy. In Europe, for example, the manufacturer plans to produce small and medium-sized electric vehicles locally, which are the most popular. required in this market. Overall, the automaker will go from strength to strength. to produce electric cars in Europe, in the USA, in China and in India, as well as obviously in South Korea. the opportunities inflation reduction act (IRA) offerings. to carry forward its strategy linked to PBVs (Purpose Built Vehicle), electric vehicles dedicated to mobility; urban whose forms are adapted according to the needs; of use. In the future, models designed for deliveries or robotaxi services will arrive. Production should start in 2025.
Speaking, however, of endothermic models, within the year the new model will debut. the new generation of the Kia Rioo which will be; built in Mexico. In addition, “no less than 5 new models” will arrive globally. by the end of 2023. Even if not specified with precision, some of these should be restyling of current cars.
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