Criticism of SVT's program: Too “white and homogenous”

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Published March 31, 2023 at 2:37 p.m.

Cultural news. Sveriges Television's reality series “Married at first sight” is criticized for having too many Swedish participants.

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Ahead of the premiere of season nine of ” “Married at first sight” has “several people noted” that all the participants are white, Kulturnyheterna reports.

One of the critics is former cast member Anitha Clemence.

– This year's casting looks extremely homogenous out, and above all very white, she says.

Christina Hill, program manager for SVT Gothenburg and says that they are aware of the “problem”.

– Both we at SVT and the producers at Baluba has done a lot. We have used search trailers in other channels and streams than we are used to and we have had ambassadors out in different areas. Some seasons we succeed better than others, but we are aware of the problem, says Christina Hill to Kulturnyheterna.

According to SVT, it is difficult to find people outside the search pool who are willing to marry a stranger.< /p>

Anitha Clemence, who herself was married to Calle Schulman, believes that the production should “push” the participants to want to marry third world people.

– I assume that the participants write in their application what they are looking for. If they are only looking for a white, streamlined person who is just like them, that is quite scary, she says and continues:

– There is no indication that more participants are looking for blonde people, for example, but it can be such that you look for someone who is similar to yourself. And that could be a problem in this case.