No more sex or no more iPhone? That's how the Dutch think


Motivaction has conducted research into smartphone addiction among the Dutch. The results are remarkable. Gonny van der Zwaag | – 26 March 2023, 11:34 whatsappfacebooktwittertelegramlinkedinmailprint

No more sex

No less than 58% of the Dutch would rather not have sex than spend a week without a smartphone. The difference between men and women is quite large: 72% of women choose a week without sex, while this is 43% for men. Among young people, even 81% opt for the smartphone. Never having sex again? A third of the Dutch people are willing to listen to that, as long as they can continue to use their smartphone. And among young people between the ages of 18 and 24, even 49% choose never to have sex again.

The study shows even more striking figures, namely that 17% of the Dutch (and 36% of the young people) pink will never be able to use a smartphone again. A week without alcohol is something that 82% choose, as long as they can continue to use their smartphone.

How attached are iPhone users to their brand?

Should such a smartphone also be of a certain brand, or are users willing to switch to another brand? For 17% of the Dutch, no amount of money is enough to put aside their favorite brand of smartphone. Dutch Apple users who do want to get rid of the iPhone will only do so if they receive an amount of €203,390 (average) for doing so. Dutch Samsung Galaxy users are much more likely to put aside their favorite brand: for €120,332 (average) they are willing to start using another brand. Perhaps that has to do with the fact that there are many more brands for Android and then switching to a competitor is quite easy.

You can listen to more background on these figures in the podcast Goed Verhaal (behind a paywall) . You can order the report at Motivation.