The Metaverse is attracting more and more people. car manufacturers. In recent months we have seen, for example, the initiatives of Skoda and Nissan in this field. Now, it's time to go. Lancia's turn to land in the Metaverse. The automaker's debut in this "virtual world" it will happen during the Metaverse Fashion Week 2023 which will be held; from March 28 to 31.
More; specifically, Lancia will be; present with a virtual showroominspired by the physical one in Milan, in via Gattamelata, which inaugurated the brand's new Corporate Identity. The most important aspect interesting is; that inside the virtual showroom, as well as being able to see the "usual" Lancia Ypsilon, the Italian brand has also placed the virtual version of the new concept which will be on show. officially presented on April 15th at Milan Design Week.
THE NEW CONCEPT
In announcing the landing in the Metaverse, Lancia also shared an image of the virtual showroom in which the prototype that will be used can be seen covered by a tarpaulin. unveiled in April. The silhouette of the car under the cover suggests a sedan or a coupé sporty. In this regard, we recall that, in the past, Lancia had shown some teasers in which a portion of the rear of the car could be observed.
Teaser of the concept
However, one should not think of a concept that anticipates a future production model. Probably, it will be a question of of a prototype that will serve; to show the new design languageof the Lancia house. In particular, this car should have some elements taken from the very particular "sculpture" Pu+Ra Zero, presented by the car manufacturer last December.
Moreover, the first model of Lancia's new growth plan will be; the new generation of the Ypsilon which will make its debut; in 2024. All that remains, therefore, is to wait for the official presentation of the concept car to find out more. And speaking of the new Lancia showrooms, we remind you that by the half of 2024 the automaker aims to have completed their renewal with the implementation of the new Corporate Identity. Abroad, this work will start in the future. in the first quarter of 2024 and will end at the end of the year. within the middle of the year of the same year, involving around 70 stores in 70 major cities in the world. European, combined with the premium brand stores of Stellantis.
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