Genesis thinks of a new electric for Europe inspired by the Mint concept


Genesis is gradually expanding its presence in Europe and for the Old Continent it would be evaluating the possibility; to launch a new electric car based on the Genesis Mint concept car unveiled at the 2019 New York Motor Show. This was reported by Autocar who had the opportunity to speak with Mark Choi, product manager of Genesis.

The executive of the Korean automaker of the Hyundai Group has therefore confirmed the willingness of wanting to expand the range of models for Europe, also focusing on a more modern car. small compared to those it sells today. This vehicle, in intention, should be positioned below the new Genesis GV60 in terms of dimensions.

We are looking to expand our model range, and especially in Europe, a larger model is being considered. small.


In short, Genesis would be seriously considering the introduction of a more powerful electric model. small, expressly designed for the European market. Obviously, it would still be a premium car given the positioning of the Korean brand. However, its arrival could be slowed by the problem of rising raw material costs.

It's not just about the will; to launch new models; we need to take into account the growth in sales of our current cars, verify our ability to develop new cars. production and then consider the increase in the cost of raw materials to understand how this is done. affects the decision.

As the head of Genesis design SangYup Lee recounts, the concept of the Mint is still being studied to understand how "could be a" 39;most luxury cars in the world baby'. Lee adds that when living in a city, people may not want a large car.

Genesis Mint

What could this electric model look like that Genesis is thinking of introducing in Europe in the future? The concept car was a coupé 2-door. To make it more palatable, a stock version should be more palatable. versatile. Therefore, it is It is possible that this model eventually has 4 doors. For the concept, Genesis had declared a range of 320 km. However, given the progress made by the Hyundai Group on the front of electric powertrains, it is a matter of course. It is probable that a possible standard version will have a greater range as well as take advantage of the well-known E-GMP platform.

All that remains is to wait for further news. on the possible future arrival of this new electric car from the Korean brand.

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