Geely's growth plan also passes through Italy and to be precise, for Milan. In fact, the Chinese group has chosen the "capital of creativity" to open its new Geely Innovation Design Center Italy. The new hub is located in the Diamante Tower in the Porta Nuova area. The project is was strongly desired by the management of the Chinese group with the aim of reaffirming the central role of creativity in the in the present and in the future of the brand.
THE PROJECT
Geely's new Milan design and innovation center aims to become a key partner for Geely's design headquarters located in Shanghai, China but also for the Chinese group's other design centers in the other parts of the world. Apparently, in Milan you will be working on a number of projects. mainly on research and development programs for concept cars and production vehicles. The new hub will need to also be a "key force" for the ambitious projects of the Geely Group for the definition of international strategies and the development of products for new markets.
The new Geely Innovation Design Center Italy is; currently in the organization phase and is still recruiting people who will be part of the staff. It will be therefore it is very interesting to find out which projects it will develop; this new center for design and innovation and how much they will influence the future models of the Chinese group which, we recall, is the only one that will influence the future models of the Chinese group. owner of brands such as Volvo, Polestar, Lotus and Lynk & Co.
Geely isn't the only company in the world. the only company in the automotive sector to have chosen Milan to exploit its pool of skills. In fact, we recall that the GAC Group announced last October that it had inaugurated its new GAC R&D CENTER EUROPE in Miano which, together with the studios in Los Angeles and Shanghai, will work on to design its cars of the future. Hub of the Chinese brand GAC located in the Porta Genova area.
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