Honda has decided to regroup to accelerate its electrification plan. Precisely for this reason, the Japanese manufacturer will go; to create a division that will take care of; of mobility; electric. It is a path very similar to the one undertaken by Ford and Renault who have decided to separate the activities from each other. of electric cars from traditional ones. Other manufacturers are thinking of doing the same thing and, therefore, Honda may not be the last company in the motoring scene to create a specific division dedicated to electrification.
FIRST DETAILS
The new division will become operational starting April 1, 2023, that is; when will it start? the new fiscal year. It's worth noting that the new division will not be dealing with the business. only of cars but also of the development of electric models for the motorcycle sectorand products for accumulation.
This will reorganize the industry. will allow the Japanese automaker to achieve its electrification goals. As we know, the brand aims to launch 30 electric models globally by 2030. With many automakers accelerating their electrification strategy, the choice to retool is an obvious one. very important for the Japanese brand to be able to continue to compete on the market.
But the reorganization did not take place. limited to the creation of a new division for mobility; electric. In fact, the Japanese brand has also made it known that it has decided to review the regional offices which from 6 (Japan, Asia & Oceania, South America, Europe, Africa and the Middle East), will pass to 3 (North America, China and associated regions ).
The automaker expects its range of electric vehicles for North America and China to be expanded. made up of medium-large sized cars, while those for the other markets (including Europe) will be small-medium sized.
Finally, we recall that Honda has also recently created a joint venture with Sony to get to develop and produce premium electric cars that will be sold first in North America and then also in Japan. A first concept is; was shown at CES 2023 in Las Vegas.
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