Recharge the electric car? Better by credit card!


Imagine driving comfortably along the highway with your new electric car. Then take the exit ramp to the service area where your navigation system promises you to find charging stations. It is a good thing, because; you have about a kilometer of range left when you stop to recharge.

And then, suddenly, you are faced with a shock: your electronic recharge card is not available. accepted. The sign on the charging station says that you can order an access pass during office hours, that you will be charged for it. promptly sent within a week.

With all due respect: to whom is it? came up with the crazy idea of ​​inventing a separate means of payment to buy electricity; necessary to recharge the electric car? We don't have to do this for any other aspect of our lives. Imagine the following situation in a newsstand: "No, here you can't sell. buy the regional newspaper. Do you have a card for the purchase of newspapers from Lombardy?”


That's why; it is positive that Germany has decided that, starting from the half By 2023, all charging stations will have to offer the possibility of charging. to pay with a normal credit card. Offering access with common and ubiquitous means of payment eliminates obstacles. The card is brought close to the reader, it is reloaded and the game is over. done.

However, humanity – it wouldn't behave normally if someone hadn't turned this simple solution into something unnecessarily complicated. Many suppliers have chosen the easier route. easy, allowing payment only in large quantities; flat rates (thus burdening each individual user with a further effort): as if someone knew how long you have to park for 5 euros of electricity; flat rate.

Or have they only integrated a park-in park-out system, in which it is possible to park-in park-out. necessary to bring the (same) credit card close to the reader again before completing the top-up operation. An irritating and impractical memory game, especially for professionals with multiple skills. payment cards. This system also leads to faulty charging cables because the charging cables are damaged. system users do not understand the process and want to pull the stuck plug out of the car charging port.

Build a good charging infrastructure that is above all intuitive to useit is a challenging task that requires a lot of brain. So, the question boils down to this: Someone has to make the hard work of enabling electric recharging. At this point the question arises who is really torturing the supplier of the charging station, himself or you?

This rubric is for you. curated by Christoph Erni, founder and CEO of Juice Technology AG, a Swiss manufacturer of charging stations and solutions. He has always had a practical bent, so much so that he left school just before his baccalaureate. to take a business administration course at university, then switch to IT soon after. But that wasn't enough for Christoph Erni: he wanted more! About 20 years ago he founded his company & agrave; management consultancy, Erni Associates AG.

In 2014, noting the lack of suitable charging solutions, he decided to enter the manufacturing sector and founded Juice Technology AG. In its first year of operation, the company has grown significantly. secured pole position in this segment with the 22 kW Juice Booster 1 portable charging station, and has been on the market ever since. remained there.

Christoph Erni, founder and CEO of Juice Technology

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