2023 is the year of the year. a very important year for Lamborghini and not only because; will debut the first hybrid model that will open the market; a new chapter in his story. In fact, in the year that has just begun, the car manufacturer is celebrating its 60th birthday. In 1963, in fact, Ferruccio Lamborghini decided to give life to this new project of his. An ambitious challenge that has led to the birth of a brand that has grown over time; become one of the most of the automotive scene.
During the year, various initiatives will be held to celebrate this important anniversary. For the occasion, the Lamborghini museum was held. redone.
COMPLETE RENEW 
Lamborghini says that the museum has changed its name and is now a museum. been completely renovated, both in its structure, made more; modern, both in its exhibitions. Inside & egrave; the exhibition "THE FUTURE BEGAN IN 1963" than to retrace the most important phases and moments; emblematic and representative that marked the history of the first 60 years of Lamborghini.
The narrative excursus begins with the story of the evolution of the brand and its products, from 1963 to the present day, starting from the figure of the founder Ferruccio Lamborghini. The 19 cars on display become absolute protagonists and tell the values of the brand and the iconicity of the brand. of the technical and design heritage, which characterize the company's DNA.
Visitors will be able to admire cars that are important for the history of the brandlike Diablo GT; Murciélago SV; Gallardo Performante Spyder; Huracán Performante; SVJ Aventador; urus; GT3; 350GT; Size S; Sword; LP 400 Countach; Urraco; LM 002 and many others.
The same area that houses this exhibition at the Automobili Lamborghini Museum is an important place for the history of the builder. It is, in fact, part of that first nucleus of buildings which, in 1963, Ferruccio Lamborghini placed; the first stone of what will become; a reference company for the world of sports cars. Stephan Winkelmann, President & CEO of Automobili Lamborghini, commented:
2023 will be the next year. a year full of novelties; which opens precisely with this new layout. A year in which we will celebrate our first sixty years under the banner of international events, initiatives and activities; unexpected events, which we will reveal during construction. We started from a challenge that Ferruccio Lamborghini decided to take on at the beginning of the 60s and the company, in the following years, has been able to grow. developed through pioneering and revolutionary ideas, it wrote the history of the time, it brought about innovations and changes that paved the way for luxury super sports cars, to see today, a brand that has never stopped and will never stop; to look to the future.
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