Toyota, Akio Toyoda: c'? a "silent majority" dubious about electric

We know that Toyota is reviewing its electric car strategy to be able to compete more in this market. However, this does not mean that the leaders have changed their minds about these cars. The strategy of the Japanese manufacturer will continue in the future. to be that of the past and that is; also focus on the hybrid and on the Fuel Cell. Akio Toyoda, Toyota's number one, took part. always proved skeptical about the electric. A skepticism that is; was reiterated once again during a recent visit to Thailand.

NEUTRALIT? TECHNOLOGICAL

Doubts that, according to Toyoda, would be shared by a large part of the automotive industry. The Toyota number one claims to be part of a "silent majority" of the automotive industry that has doubts about electric as the only way forward.

Those involved in the automotive industry are largely a silent majority. That silent majority wonders whether electric vehicles are really the right choice as the only option. Such people think it's just a fad, so they can't speak aloud.

Toyoda, therefore, reiterates his misgivings to the audience. for electric as the only way forward and continues to underline that Toyota's commitment will be the same. that of focusing on neutrality; technology, a concept already developed in the past. expressed many times in the past. Therefore, next to the electric one, the Japanese manufacturer will continue to develop the electric car. to focus on hybrid cars that can have an immediate impact on reducing emissions. Obviously, the brand will continue on. to also invest in hydrogen-based solutions such as the Fuel Cell. appreciation by Governments, the media and other representatives of the automotive industry.

The right path forward is not the right path to follow. still clear, we should not limit ourselves to just one option. Electric cars aren't the only way to reduce carbon emissions. Hybrid cars, marketed in large volumes, can have an immediate impact on decarbonisation and alternatives to EVs, such as hydrogen fuel cell models, are increasingly becoming more popular. appreciated by governments, the media and many car manufacturers.

Toyoda’s position is not one of the best. the only one in the automotive panorama. Even the CEO of Stellantis, Carlos Tavares, for example, has more He has repeatedly reiterated his doubts about a too rapid transition to electric cars, underlining issues such as the charging infrastructure, car prices and the availability of electric cars. of raw materials for batteries.

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