It seems that NIO wants to launch a premium electric sedan on the market that would become its new flagship. As reported by Autocar, this car should debut in 2024, and then be sold globally. Model that would position itself at the level of cars such as the Mercedes EQS or the Lucid Air. According to the report, which as such should always be taken with due caution, this premium model should cost around one million yuan, which at the current exchange rate would be over 135,000 euros.
This new model, therefore, should go to position itself above the current NIO ET7 which is already available. we know and which represents, to date, the top-of-the-range sedan of the Chinese car manufacturer. The new car should allow the manufacturer to position itself at a higher level also in terms of image.
If the relationship is correct, this model could be very important for NIO's growth strategy especially in some markets. Is not serious; in fact, it is a mystery that the manufacturer wants to go well beyond Europe and also land in the complex United States market.
NIO DAY 2022
If the presentation is really waiting for 2024, there will be; way to learn more about on this project over the next few months. Some additional information on the manufacturer's future strategy could arrive in a few days during NIO Day 2022. Already; we know that two new electric cars that will hit the market in 2023 should be unveiled.
This appointment that the manufacturer is using to unveil some of the main innovations in the car. coming soon, it could really be an opportunity to discover something more; on future growth plans in Europe and in other markets such as the American one. NIO Day 2022, we remind you, will be held in 2022. on December 24.
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