Citroen has inaugurated in Bologna its third urban flagship store< /strong> in Italy. The “Maison Citroen” Bolognese is located in via Rizzoli 7 inside a store of the COIN chain and adopts a particular format that provides for “a personalized shopping experience”. More in detail, in the store of the French brand, people will be able to discover everything about the Citroen world and will also be able to buy their desired model online.
CITROEN AMI PROTAGONIST
This store will be the first in Italy to have the new logo of the French brand and the new Brand Identity which were presented recently. The other Italian Citroen flagship stores, in Miano and Catania, will also soon be renovated with these new features.
Inside the Bologna store, there will be a number of new products. exhibited the small Citroen Ami, the electric quadricycle that is having good commercial success. A choice not made by chance as it is; a vehicle expressly designed for mobility; urban, which is well suited to circulate in a city; in which the speed limits soon; they will be driven at 30 km/h almost everywhere.
All those who will go to the Maison Citroen in Bologna will find the staff of the French brand thanks to which it will be possible to; possible to discover all the news; of the range as well as making an appointment to be able to carry out a test drive with the Citroen Ami or with the other cars of the car manufacturer.
The Citroen AutoPiù whose owner Francesca Stefanelli declared:
Since the 80s Autopi` represents the Citroen Brand in the heart of Bologna, expressing and amplifying its values such as comfort, style and technology on our territory. For me, the evolution of the Citroen logo and brand identity also represents the evolution of the needs of our customers and the environment that surrounds us and the commitment of Autopi` in helping to spread a culture aimed at mobility; more sustainability and the creation of new urban spaces where anyone can; get in touch with the Brand and what; which represents. The “Maison Citroën” with Citroën Ami inside a historical store like Coin in Bologna it is; It was a project that immediately fascinated me and with Autopiù alongside Citroen Italia & egrave; become a reality.
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