FIAT Metaverse Store, the interactive showroom where you can discover and buy a car


Metaverse-related technologies are affecting more and more the world. to car manufacturers that aim to offer new ways to interact with their customers. In this regard, FIAT has just announced that it has launched its first interactive showroom called "FIAT Metaverse Store“. This new project is for you. was developed in collaboration with Touchcast and Microsoft. We enter more in the details of what is – been told.


The goal of the Italian brand is to revolutionize the entire customer experience. The FIAT Metaverse Store is a project created to offer customers an immersive experienceand at the same time simple and accessible. In fact, it will be You can enter this interactive showroom without the need for a reality headset. virtual, avatar or particular hardware. Touchcast and Microsoft created this platform specifically for FIAT.

In the FIAT Metaverse Store, customers will always find FIAT's Product Genius, a real person, who will answer the question. to all their questions. During the virtual visit to the showroom, the customer together with the Product Genius will be able to explore the car with a wide 360-degree view and learn about its technology. It will be It is also possible to see closely the functioning of some vehicle systems such as infotainment. “>

But it's not like that. finished here, because; the customer will be able to also configure your own favorite model, personalizing elements such as body colour, interiors and much more, displaying the result of these changes in real time. A model that, in the end, can be used as a model. as well as buy online from the comfort of your home. The Product Genius is; always available, from Monday to on Fridays; from 9.00 to 20.00 and Saturday from 10.00 to 18.00. To access the FIAT Metaverse Store, just log in. make an appointment through a dedicated page on the FIAT website.


The first model that you can viewing through this virtual showroom is a must. the 500 La Prima by Bocelli. The car manufacturer makes it known that by the end of 2022 the entire range of the electric 500 will be available. view inside the FIAT Metaverse Store. Additionally, by the first semester of 2023, clients will be able to explore a variety of careers. of further models in the Metaverse Store.

Curiosity, this interactive showroom allows you to recreate a driving experience aboard the 500 La Prima by Bocelli on La Pista 500, on the roof of the Lingotto building in Turin to virtually verify the functioning of the ADAS systems. This new platform will be used in the future; also extended to other markets where the Italian brand is; present.

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