Mercedes, no paid power increase via OTA for European customers

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The news that Mercedes will offer a number of different products. American customers will receive a paid OTA update that will allow them to access to increase the power of some models in the EQE and EQS electric range had caused much discussion. Increase in power that will allow the to significantly improve the acceleration performance of these cars.

  • Mercedes-EQ EQE 350 4MATIC: from 215 kW to 260 kW – acceleration 0-60 miles per hour from 6 .0 seconds to 5.1 seconds
  • Mercedes-EQ EQE SUV 350 4MATIC: 215 kW to 260 kW – acceleration 0-60mph from 6.2 seconds to 5 ,2 seconds
  • Mercedes-EQ EQS 450 4MATIC: from 265 kW to 330 kW – acceleration 0-60 mph from 5.3 seconds to 4.5 seconds
  • Mercedes-EQ EQS SUV 450 4MATIC: from 265 kW to 330 kW – acceleration 0-60 miles per hour from 5.8 seconds to 4.9 seconds

All for an annual fee of $1,200 (100 dollars per month) even if it seems that, in the future, a "permanent" at a price not yet communicated.

And for European customers? Apparently there is no good news at the moment. According to what a spokesman for the German brand told Top Gear, this paid update that will allow the company to take part in the game. to increase the power level of the powertrains will not be; made available. There is talk of "legal reasons". Precise details have not been provided but little changes since this update will not be available. offered to European customers.

Someone hypothesizes that the problem may be related to the subscription formula. In Europe, for example, Polestar is offering the Polestar 2 a power boost via an OTA update. However, this is a one-time purchase.

PAID EXTRAS

All that remains is to wait to understand more about it. and see if, in the future, Mercedes will be able to; to overcome those obstacles which today do not allow it to offer this paid option to its European customers.

More and more; Manufacturers intend to take advantage of OTA updates to introduce new paid features on cars. Mercedes, like many other automakers, hopes to build a steady stream of revenue from subscriptions and options that can be delivered through OTA updates, including future self-driving services, as they become available.

What seems evident is; that in the coming years there will be; a growing offer of extra services inside the cars that can be enabled for a fee. We will find digital services, advanced driving assistance functions and the unlocking of some functionalities. of the cars already; present at the hardware level but not active (think of the case of BMW we talked about in the past).

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