Duesmann takes his foot off the accelerator


The boss of Audi Duesmann said yes. just expressed in favor of the speed limits; on the highways and on Sundays on foot as in the seventies. 100 km/h on the highways, like during the oil crisis of the 1970s.

And in addition, a handful of car-free Sundays a year. In a recently published interview, Audi boss Markus Duesmann commented on what happened. expressed in favor of these measures in response to the current situation and the need; to save money.


For any racing driver and ex (happily converted) motor enthusiast like myself, offerings like this get the blood boiling at first. Yes it is. It's tempting to ask yourself "but is it? crazy?”.

But if you read on, you notice a foresight that makes you change your mind – and feel ashamed. No, it isn't. crazy, indeed he is thinking better than many of us. He understood that the world is changing.

And that means so much more than that. of a probable recession and the consequent drop in purchasing power. On the contrary, a new era is dawning in which the old European values, and indeed the old German values, are making a comeback: quality; constant, sustainability; respect for resources and responsible action.

The era of the horrible "greed" it is good”. After all, that has never meant much more than that. of " a little more for me, a little bit less for you”. And there is no nothing more; antisocial than this. That's why; the alarm bells of limited energy are arrived just in time. Yes, we have all heard the alarm bells of meteorological global warming and political climate cooling towards another cold war.

For this reason it also makes sense to adopt measures that make us all understand that we have to save money. After all, saving means being together. And being together means being united. The unit is it makes us strong. And strength wins.

That's why, dear readers, the title of this column is: strength wins. a little crazy. Why? Duesman is right. So let's take his ideas seriously.

This rubric is for you. curated by Christoph Erni, founder and CEO of Juice Technology AG, a Swiss manufacturer of charging stations and solutions. He has always had a practical bent, so much so that he left school just before his baccalaureate. to take a business administration course at university, then switch to IT soon after. But that wasn't enough for Christoph Erni: he wanted more! About 20 years ago he founded his company & agrave; management consultancy, Erni Associates AG.

In 2014, noting the lack of suitable charging solutions, he decided to enter the manufacturing sector and founded Juice Technology AG. In its first year of operation, the company has grown significantly. secured pole position in this segment with the 22 kW Juice Booster 1 portable charging station, and has been on the market ever since. remained there.

Christoph Erni, founder and CEO of Juice Technology

The Samsung more? balanced? Samsung Galaxy A52 5G, buy it at the best price from eBay for 359 euros.