The BMW Group does not seem willing to follow the same path taken by other premium automakers such as Mercedes, which have decided to leave low segments or market segments. Position that & egrave; was clearly expressed by CEO Oliver Zipse .
We are not leaving the low segments. Even if you consider yourself a premium manufacturer, & egrave; wrong to leave a part of the market that in the future will be the core of your business.
In short, BMW will continue & agrave; to propose compact and modelswill not abandon segment B which currently is; manned through MINI . As we have seen over the past few months, other premium manufacturers have decided otherwise. Mercedes, for example, already has; made it known that it will reduce & agrave; the range of its & quot; entry level & quot; models (the A-Class and B-Class will no longer have a future, for example), to focus more on the luxury offer.
Other premium manufacturers, on the other hand, are abandoning the more segments. low as they are judged not very profitable, especially in terms of electrification. Let's think of Audi, for example, which already has; made it known that the current Audi A1 and Q2 will not have an heir.
Mercedes, the future? more and more? ?luxury? 5
Auto 20 Mag
BMW, on the other hand, has decided to follow a different path by continuing to focus on these market segments, to offer premium models. A choice that could make BMW one of the few premium manufacturers to continue offering cars in these market segments.
So, all that remains is to understand how it will evolve; in the next few years the offer of the German brand also in the most important segments; low.
Photo copyright: yakub88
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