Lancia Design Day, on November 28th we will discover the future of the brand

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On November 28 we will find out more details about the future of Lancia. The CEO Luca Napolitano , through a post on his LinkedIn profile, announced that on that date it will be held; on & quot; Lancia Design day & quot ;. It will be held to the Reggia di Venaria and & egrave; been described as the first event of the & quot; renaissance & quot; by Lancia.

WHAT TO EXPECT? share other car company number one did not want details of this important appointment. Since it is a & quot; Design Day & quot; & egrave; it is likely that we are talking mainly about the new design philosophy which will characterize future new Lancia models. It will be unveiled any concept? In this regard there is no information but it is not possible; exclude that the manufacturer can show a glimpse of what is to come; in the future.

Definitely an important event given that Lancia aims to relaunch itself as a premium brand of Stellantis . Reaching the level of competitors will not be; easy and will require; a lot of work and important investments. The appointment of November 28 will be; therefore essential because & eacute; we will finally be able to better understand the direction the Italian brand is taking.


We recall that a few months ago, Lancia shared the first details of its relaunch plan. Therefore, starting from 2024, 3 new models will arrive, one every two years. In particular, from 2026 only 100% electric vehicles will debut and from 2028 only 100% electric cars will be sold. The first model to arrive on the market will be; the next generation of the Lancia Ypsilon. About 4 meters long, it will be; proposed with both hybrid and 100% electric engines.

In 2026 it will arrive; then the new Lancia Aurelia which must be seen as the flagship of the Italian brand. According to what has been told in the past, it will be; about 4.6 meters long. In 2028 it will arrive; probably the most popular model; expected since Lancia will report & agrave; the Delta to life .

The relaunch plan also envisages the return of Lancia to Europe . We will leave always with the new Ypsilon, which will disembark; also in France, Holland, Belgium, Germany and Spain, in the first half & agrave; 2024. All that remains is to wait about a month to discover new details of Lancia's strategy for the future.

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