More and more; Chinese brands are watching the European auto market with interest. Let's think of NIO and BYD just to name a few. Now, Chery also aims to carve out a space inside the Old Continent market. Compared to other car manufacturers that have departed from Northern European countries, Chery has chosen Italy and also Spain to debut its first electric model in the Old Continent.
DEDICATED SALES NETWORK
The Chinese brand has therefore decided to start from the countries of the Mediterranean region for its European debut. It is worth mentioning that Chery already has; a link with our country. In fact, it is; long-time partner of the Italian DR . It is possible that this link may have weighed on the choice of Italy as one of the countries from which to start landing in the Old Continent.
In any case, the car manufacturer's plan is; that of creating a dedicated sales and service network in our country. At the moment, however, the exact details of this strategy are not known, not even how it will be; structured commercial offer.
Which models Chery will wear & agrave; in Italy and Spain? For the moment, the Chinese manufacturer will launch; the Omoda electric SUV that will have a length of 4.4 meters. Precise technical specifications have not yet been communicated (there will be news compared to the model presented some time ago). The details will come more come on. Sales of this car will start over the next year. Later, more models should arrive.
Chery has always had a strong interest in getting involved in the European market and she believes that this moment of strong change, animated by the ecological transition, represents a great opportunity; of growth. Chery has chosen Italy as a strategic market to accelerate the brand's globalization process and to fully enter the European market
ALSO PRESENT IN RUSSIA
Chery has always shown that it wants to be a global brand. Today, in fact, it is; present in 80 countries. Among these c & # 39; & egrave; Russia too . Indeed, a few months ago there were rumors of the possibility; that this brand could get to produce its own cars in Russia. Since its debut on the market, the Chinese brand has put over 10 million vehicles on the road.
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