The future of Mercedes: more and more? luxury. Will he aim? on AMG, G-Class and Maybach


Mercedes strategy for the next few years & egrave; clear: the aim is to sell fewer cars but with a greater margin . In particular, the German car manufacturer aims to expand its weight within the luxury segment. For this, recalibrer & agrave; its product portfolio, allocating over 75% of its investments to the development of the most important market segments; profitable: Top-End and Core Luxury. By 2026, Mercedes expects an approximately 60% increase in the share of high-end vehicle sales.

Last year, the German brand registered 1,905 units in Italy. AMG with a growth of + 30% compared to 2019, the last useful reference year before the pandemic. A trend that is also confirmed in the first eight months of 2022 and that is; the result of a range that can & ograve; count on attractive models such as the new SL and on the progressive electrification of high-performance cars. We recall, in this regard, the Mercedes-AMG GT 63 S E PERFORMANCE.

AMG's first high-performance hybrid uses a combination of the 4.0-liter twin-turbo V8 and electric motor to deliver an overall output of 620 kW (843 hp) and maximum torque exceeding 1,400 Nm. & egrave; The new Mercedes-AMG C 63 was also presented.

There is then Mercedes-Maybach . Although Italy is not the target market for this brand, the German manufacturer is getting important numbers. Furthermore, you cannot & ograve; do not forget in this strategy that focuses on premium models, the G-Class. In 2021, 412 G-Classes were registered, of which 141 were signed by Mercedes-AMG, with an increase of 28% compared to 2019. Strong growth dynamics, confirmed also from the numbers of the first eight months of 2022.

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