The advent of mobility electric is leading car manufacturers to revise their image as well. Citroen has announced a new identity di Marca and a new logo that mark the beginning of a new phase in its history. The new identity illustrates the will & agrave; of the manufacturer to accelerate its goal of offering customers accessible electric vehicles.
The new logo, on the other hand, & egrave; was conceived as a reinterpretation of the original one adopted for the first time by the founder Andr & eacute; Citro & euml; n, inspired by the success of its first engineering company that produced chevron-shaped gears. The new logo will far & agrave; its official debut inside a concept car that will have to; be seen as a kind of manifesto of the car manufacturer. Car that will be presented at the end of September. Well, within a few days. Starting from the middle & agrave; of 2023 will begin to appear on production cars.
NEW LOGO 
this is the important renewal of the logo since the creation of the company in 1919 and features the most chevrons; wider and more & ugrave; prominent, in contrast with a more vertical oval frame; subtle that surrounds them.
This vertical oval logo, in prominence, represents a decisive turning point and imprimer & agrave; a new direction in the language of product design, in which the visually prominent logo will become; a distinctive, instantly recognizable signature feature of all Citro & euml; n models. Moreover, on all communication media and in the physical contact points of the Brand, it is more & ugrave; modern, graphic and suitable for the new digital communication media.
The vertical oval, accentuated and enhanced, will introduce & agrave; a new direction of the language of design. This new logo is part of a new identity; di Marca applied on all physical and digital supports and & egrave; accompanied by the new institutional signature & ldquo; Nothing moves us like Citroen & rdquo ;.
Therefore, all that remains is to wait for the presentation of the concept car in the coming days to see the new logo on a car for the first time and to better understand Citroen's future strategy. Vincent Cob & eacute; e , CEO of Citroen, commented:
For Citro & euml; n & egrave; the time has come to adopt a new more and ugrave; modern and contemporary. Our new identity represents progress: by transporting our customers both physically, in state-of-the-art vehicles, and emotionally, ensuring that their entire experience – especially the transition to electric – is more; accessible, comfortable and pleasant. Our tradition of inspiring consumers with bold vehicles pushes us to take a different and more ugrave approach; inclusive towards mobility; of the future of families. We firmly believe that all our past, present and future customers will agree that & lsquo; Nothing moves us like Citro & euml; n & rsquo ;.
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