The advent of mobility electric is leading car manufacturers to revise their image as well. Citroen has announced a new identity di Marca and a new logo that mark the beginning of a new phase in its history. The new identity illustrates the will & agrave; of the manufacturer to accelerate its goal of offering customers accessible electric vehicles.
The new logo, on the other hand, & egrave; was conceived as a reinterpretation of the original one adopted for the first time by the founder Andr & eacute; Citro & euml; n, inspired by the success of its first engineering company that produced chevron-shaped gears. The new logo will far & agrave; its official debut inside a concept car that will have to; be seen as a kind of manifesto of the car manufacturer. Car that will be presented at the end of September. Well, within a few days. Starting from the middle & agrave; of 2023 will begin to appear on production cars.
this is the important renewal of the logo since the creation of the company in 1919 and features the most chevrons; wider and more & ugrave; prominent, in contrast with a more vertical oval frame; subtle that surrounds them.
This vertical oval logo, in prominence, represents a decisive turning point and imprimer & agrave; a new direction in the language of product design, in which the visually prominent logo will become; a distinctive, instantly recognizable signature feature of all Citro & euml; n models. Moreover, on all communication media and in the physical contact points of the Brand, it is more & ugrave; modern, graphic and suitable for the new digital communication media.
The vertical oval, accentuated and enhanced, will introduce & agrave; a new direction of the language of design. This new logo is part of a new identity; di Marca applied on all physical and digital supports and & egrave; accompanied by the new institutional signature & ldquo; Nothing moves us like Citroen & rdquo ;.
Therefore, all that remains is to wait for the presentation of the concept car in the coming days to see the new logo on a car for the first time and to better understand Citroen's future strategy. Vincent Cob & eacute; e , CEO of Citroen, commented:
For Citro & euml; n & egrave; the time has come to adopt a new more and ugrave; modern and contemporary. Our new identity represents progress: by transporting our customers both physically, in state-of-the-art vehicles, and emotionally, ensuring that their entire experience – especially the transition to electric – is more; accessible, comfortable and pleasant. Our tradition of inspiring consumers with bold vehicles pushes us to take a different and more ugrave approach; inclusive towards mobility; of the future of families. We firmly believe that all our past, present and future customers will agree that & lsquo; Nothing moves us like Citro & euml; n & rsquo ;.
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