Great Wall Motor chooses Emil Frey to sell Ora and Wey brands in Europe


Great Wall Motor , one of the most major carmakers in China is pursuing an ambitious expansion plan in Europe to introduce its electric and plug-in cars to this market. Now, the brand has communicated a new and important step forward in this strategy. In fact, it has entered into a strategic partnership with the Emil Frey Group which manages many dealerships in Europe. Through these stores, the Chinese carmaker intends to expand its presence in the Old Continent through its Ora and Wey brands . We will leave from Germany . But this is; only the beginning as the goal is to market Ora and Wey cars in other European countries through the Emil Frey Group.

The dealerships of the Emil Frey Group will also take care of the assistance of the cars of these Chinese brands. Curiosity, this Group & egrave; was also chosen by Xpeng to market its electric cars in some European countries. Speaking of the models that will be sold in Germany, from the fourth quarter of 2022 will arrive & agrave; Now Good Cat that for the European market & egrave; has been renamed in Ora Funky Cat (electric compact with autonomy up to 310 km with 48 kWh battery and up to 400 km with 63 kWh battery).

The first Wey-branded model to be sold in Germany will be & agrave; the SUV Plug-in Coffee 01 (up to 150 km of autonomy in electric only). The debut of these two brands in Germany was long overdue. During the 2021 Munich Motor Show, Great Wall Motor had in fact announced plans to expand its presence in the Old Continent through some of its Ora and Wey electric and plug-in cars.

Subsequently, the house Chinese automaker had also opened a branch in Germany, in Munich. It will be it is therefore interesting to follow the progress of the Chinese manufacturer's expansion plans in Europe through these two brands. What emerges is; that Chinese car manufacturers are more and more; interested in the car market of the Old Continent.

We recall, for example, that NIO, Xpeng and BYD are also investing to carve out their own space within the European market.

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