Lamborghini made its debut in the world of non-fungible tokens (NFT) at the beginning of February 2022 with a very particular initiative linked to the theme of space. Overall, the automaker already has; carried out two projects related to the world of NFTs. Now, an important news arrives since the manufacturer has announced that it intends to release new Lamborghini NFTs to collect for eight months .
STARTING FROM AUGUST 8
The new initiative is; carried out thanks to the collaboration with NFT PRO and INVNT.ATOM. Going into the details, Lamborghini supercars will be the protagonists of places that the traveler will be able to visit and discover, collecting new NFTs every month for eight months until March 2023.
Specifically, the collection is; composed of 4 NFTs released every month for 4 consecutive days , available for purchase for 24 hours only. The fourth NFT will be; available in a special and limited edition of only 63 units. Finally, only those who have acquired all the monthly NFTs issued, the 3 regular NFTs or the 3 most regular NFTs; limited edition, will receive a special NFT in addition.
During this period, some surprises will also be communicated as a digital artwork of the Lamborghini Style Center produced for the campaign & ldquo; The Epic Road Trip & rdquo; to whom will purchase & agrave; two complete monthly collections. Or, for those who have completed the first four months there will be; the possibility to participate in a tour of the Sant & rsquo; Agata Bolognese headquarters. The first set of four NFTs will come; released starting from August 8th within a dedicated website. Christian Mastro, Marketing Director of Automobili Lamborghini, commented:
Since 1963, the year of its foundation, Automobili Lamborghini has always shown to be at the forefront by demonstrating it with its super sports cars, which are and they continue to be the protagonists of the dreams of children and adults all over the world. Enter the virtual world of modern collecting with NFTs & egrave; the natural translation and evolution of that dream, an expression of design and art that underlines our value of authenticity. The NFTs are the new unconventional and exclusive proposal, a way to pave the way for a new form of expression for the younger generations.
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