Porsche accelerates its eBike strategy and opens two new divisions


Porsche has never hidden its great interest in the eBike sector, so much so that it has carried out a series of important acquisitions such as that of Fazua, a German company specializing in the production of electric bike motors. Moreover, the sector of micro-mobility & agrave; electric is growing rapidly and the German carmaker intends to be one of the protagonists.

Now the manufacturer has given more details of its plan in the eBike sector which includes the creation of two specific divisions for electric bikes.

PRODUCTS FOR EBIKE NOT ONLY FOR PORSCHE With the company Ponooc Investment, Porsche has set up two joint ventures which are now in business. Porsche eBike Performance , based in Ottobrunn near Munich, will develop & agrave; eBike products such as motors, batteries and the software architecture required for connectivity solutions.

Instead P2 eBike , based in Stuttgart, will use the new components developed by Porsche eBike Performance on a new generation of Porsche eBikes that will be; launched from the middle & agrave; of this decade. But it is not; over here. In fact, all the work that will be carried out by Porsche eBike Performance will not be; dedicated only to future generations of Porsche eBikes.

to also develop products to be offered under the Porsche brand to other eBike manufacturers. However, regardless of the activities; of the new divisions, Porsche will continue & agrave; to work on its current eBike models with its long-time partner Rotwild.

In this regard, we remind you that in March 2021 the company & agrave; German had launched the Porsche eBike Sport and Porsche eBike Cross models. In addition, Porsche Digital offers a platform for digital services dedicated to cycling under the Cykl & aelig; r brand.

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