IDC market analysts confirm declining demand for smartphones. Compared to the second quarter of 2021, the market collapsed by 9 percent last quarter. As in previous years, Samsung leads the field, followed by Apple and Xiaomi. Vivo and Oppo, both owned by BBK Electronics, come fourth.
The global supply chains of smartphone manufacturing are now far less disrupted than they were in 2021 or 2020, yes strong demand is currently being followed by a downturn. As market analysts from IDC report, the past second quarter of 2022 is the fourth in a row in which the market has recorded a decline. IDC thus confirms a study on the decline published by Canalys in mid-July.
The inflation prevailing in many countries and economic uncertainties ensure low demand and high inventories. Chinese manufacturers in particular are struggling with the current situation, while Samsung and Apple are still able to defy the market.
Europe and China are collapsing
In Central and Eastern Europe, combined demand fell by 36.5 percent, but this market together accounts for only 6 percent of global deliveries. China experienced the sharpest decline of an influential region at 14.3 percent. In the Asia-Pacific region, which accounts for almost half of all deliveries, sales figures fell by 2.2 percent.
Deliveries Q2 2021
Deliveries change Q2 2022
Market share Q2 2021
Market Share Samsung 62.4 59.1 +5.6% 21.8% 18.9% Apple 44.6 44.4 +0.5% 15.6% 14.2% Xiaomi 39.5 53.1 – 25 .5% 13.8% 16.9% Vivo 24.8 31.7 – 21.8% 8.7% 10.1% Oppo 24.7 32.8 – 24.6% 8.6% 10.5 % Other 89.9 92.3 – 2.6% 31.5% 29.5% Total 286.0 313.4 – 8.7% 100.0% 100.0% Source: IDC – figures in millions < /figure>
Samsung and Apple are defying the market
In the global ranking, Samsung secured first place with 62.4 million deliveries and a market share of 21.8 percent, ahead of Apple with 44.6 million units and a 15.6 percent market share. Samsung has improved by 5.6 percent, while Apple has improved by 0.5 percent.
Chinese manufacturers lose a quarter
Xiaomi, Vivo and Oppo have to face significant declines. Xiaomi's shipments fell 25.5 percent to 39.5 million units, while Vivo and Oppo fell 21.8 percent and 24.6 percent, respectively. With 24.8 and 24.7 million smartphones shipped, the companies belonging to BBK Electronics hardly take anything and are therefore listed in fourth place by IDC.
Other manufacturers come together to 89.9 million smartphones – a decrease of 2.6 percent. Overall, the market researchers count 286 million devices for the second quarter of 2022, 8.7 percent fewer than in the same period of the previous year. Canalys market researchers had identified a similar decline of 9 percent.