Jaguar confirms: only electric cars from 2025. We must ride the news?

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The vote of the European Parliament on stopping the sale of endothermic cars starting from 2035 continues to discuss in Italy and in Europe . As far as our country is concerned, for example, it seems that the Government will ask; an extension of the deadline to 2040. In any case, on this issue & egrave; Jaguar intervened and reaffirmed its goal of becoming an electric-only brand from 2025, 10 years earlier than the deadline proposed by the European Commission.

The English brand highlights how to get to propose a 100% electric range already; since 2025 it speaks volumes about its innovative approach to this new form of motorization. All while remaining faithful to its DNA & ldquo; Grace & amp; Pace & rdquo;, or beautiful and powerful cars, but also sustainable.

Marco Santucci , CEO of Jaguar Land Rover Italy, tells how Jaguar has looked favorably on cars right from the start electric. When there was still no talk of an electric future, in 2018 the British brand launched the I-Pace, the first luxury battery-powered SUV.

A very important change of image for the whole sector because & eacute; before the arrival of electric luxury cars, battery-powered cars had a not very valuable image. That of small cars with plastic bodies, to be used for short trips in historic centers. Then came the battery-powered luxury cars with over 500 km of autonomy, with breathtaking performance, extremely refined finishes, futuristic design.

DO NOT OPPOSE TO CHANGES

A huge problem, but one that can't be done; attach only to the electric car as the phenomenon is; started some time ago: in the decade 2007-2016, when the diffusion of battery-powered cars was still to be achieved, half of it was produced in Italy. of the cars of the previous decade.

For Jaguar, jobs must be safeguarded with the support of governments.

& Egrave; It is unthinkable that we try to save jobs by blocking the progress and spread of new technologies.

In this regard, the English brand cites the Biden administration program which provides for an investment of $ 174 billion just to win the global electric vehicle race against China and Europe.


In terms of sustainability, Jaguar recalls the collaboration with Pramac to develop a unit ; portable zero-emission energy storage powered by second-life Jaguar I-Pace batteries. As for innovation, starting from 2025 all new Jaguar and Land Rover vehicles will be produced on the NVIDIA DRIVE software-defined platform , which offers a wide range of active safety , automated driving and parking systems and driver assistance systems.

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