When it comes to mobility & egrave; it is necessary to consider one of her key moments: the stop , co-star actress in the great scenario of the redefinition of mobility; urban no less than the same vehicles that travel the streets of the city every day. After all, the genesis of a journey begins and ends precisely with stasis, which today takes on more and more contours; technology.
EasyPark knows it well, which has made parking and its functional, entirely digital management, its beating heart. The Swedish company, known for the application that allows you to pay for parking in the city via smartphone , in recent years has achieved record numbers and a growing list of participating municipalities, which today there are 600 in Italy, giving a large number of motorists the luxury of replacing the hunt for parking meters on the pavements and hateful coins with a convenient tap on their phone.
Since the time of our review (it was the year 2016), countless progresses have been made, and from a simple parking application, now integrated into the infotainment systems of a large part of the world car fleet (most recently Android Auto), yes & egrave; evolved into a thriving and more prosperous ecosystem; than ever necessary in complexity; of city traffic. The latter does not just wink at drivers, but also at administrative bodies, companies and parking operators, to facilitate them in planning and managing parking and (re) formulating parking policies that reduce traffic and make more circulation in the city is functional.
We experienced this firsthand at the biennial exhibition on mobility; and the Pdays stop in Florence, where the company attended in quality; sponsor and exhibitor.
THE IMPORTANCE OF DATA 
strategic .
To make it more virtuous ecosystem, the first step to take is in fact consider the entire dynamic flow of all vehicles in circulation on public land, and not just the static role of private vehicles confined within the so-called 'blue stripes'.
Under the impetus of new pandemic needs and innovation, new forms of mobility have proliferated in recent years. urban, as an alternative – often more & ugrave; agile and eco-sustainable – to the traditional one. With the increase of vehicles in transit of the most different types and the restriction of the spaces available (think of the quantity of asphalt & quot; eaten & quot; by commercial activities that had to redistribute the spaces due to the limitations imposed by Covid), & egrave; consequently increased the need for a greater number of workstations.
& Egrave; in a similar scenario, the importance of data emerges, the real digital gears of the urban fabric, capable of helping public administrations and other operators to plan and optimize it.
& ldquo; Data are the assets from which to start to make more; livable cities – told HDmotori Giuliano Caldo, general manager for Italy of EasyPark. & quot; By tracking user behavior and mapping cities, you get to influence mobility; itself, by first of all improving the quality & agrave; of citizens' life & quot ;.
By data, in this case, we mean the information that comes from the digital inputs of the parking ecosystem, from payments with smartphones to automatic in-car transactions, passing through permits digital data, parking meter data and so on; Street.
Is not serious; a case that the group is pushing on the b2b service centered around them, which paints an overview of the stalls in the city; reporting its position, quantity & agrave; and level of occupancy (also in real time), with an overview of the rules, the restrictions applied and the length of parking allowed in each of them. The service, which in Italy is; still in the running-in phase, it already has; taken hold in a large part of Europe.
OTHER EASYPARK SERVICES 
Among the other flowers in the eyelet of the EasyPark proposal there is also a new payment solution that looks to the & quot; subsoil & quot; and aims to free, at least in part, the streets of cities (it can also work in parallel with Telepass, as confirmed by the direction). The protagonists in question are the underground car parks, specifically those equipped with an entrance barrier with automatic license plate recognition technology (in the jargon ANPR – Automatic Number Plate Recognition). Through the EasyPark app, it is thus also regulated the flow of traffic at the entrance (and inside) of garages or silos. Also, you can & ograve; check availability of free seats in real time and pay for parking with your smartphone. To activate this feature, just flag the dedicated option inside the EasyPark platform, but beware: in Italy, at the moment, there are only 15 underground car parks enabled , neither of which resides in the two cities & agrave; main, Rome and Milan (a fact that will undoubtedly grow in the near future).
& quot; The reason why we are still behind in Italy – explained Caldo – & egrave; the lack of infrastructure capable of supporting such a service. Many buildings are still obsolete and poorly digitized, although there have been marked improvements in recent years, so the barrier is; more what other technological & quot ;.
EasyPark does not neglect even mobility & agrave; electric : with the application & egrave; It is also possible to start, end or extend the payment for parking and charging a battery-powered vehicle at the columns through a single interface. This functionality is not serious; still available in Italy, but it could be in the near future.
& ldquo; In our country, the first obstacle that is encountered is; linked to a question of mentality '', explains Caldo. & quot; In Italy, 20% of parking transactions are carried out via smartphone. In the rest of Europe, we are at 80%. The trend is however positive, with annual growth of 50%, so we are confident that it is only a matter of time & quot ;.
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