Diablo Immortal Microtransactions Raise $24M in 14 Days


According to a market analysis website, publisher Blizzard booked approximately $24 million in revenue from Diablo Immortal in the first two weeks since its release on June 2, 2022. On the other hand, there is a negative success: On Metracritic, the title ranks as the worst rated game ever.

8.5 million mobile players give 24 million USD from

If you want to believe the figures from the Appmagic market analysis tool, Blizzard is celebrating financial success with Diablo Immortal. The company is said to have earned around 24 million US dollars, which corresponds to almost 23 million euros, in the period from June 2nd to June 16th, 2022 with the mobile version of Diablo Immortal. The comparison to Hearthstone reveals the apparent lucrative nature of the action RPG: Blizzard is said to have earned around 5 million US dollars in May 2022 with the online trading card game that was released in 2014.

Appmagic meanwhile allows a further breakdown of the sum to operating systems and countries. iOS mobile devices account for $13 million, while Android devices account for the remaining $11 million. With around 43 percent, almost half of the revenue comes from the USA, 23 percent from South Korea and eight percent from Japan. Players from Germany are said to have contributed six percent of the revenue.

In terms of downloads, the site has around 8.5 million installations on Android and iOS to date. Blizzard, meanwhile, was already pleased on June 10, 2022 on Twitter with over 10 million downloads – whether the discrepancy is solely due to the PC version or Appmagic's numbers are incomplete remains to be seen. In any case, Blizzard refers to the most successful start of the series.

Criticism of monetization affects the user score

This is by no means correct Statement regarding the ratings: The sometimes aggressive monetization with microtransactions is not well received by players at all, instead gacha mechanics cause a lot of criticism. In fact, Diablo fans in particular are so upset that Diablo Immortal was at times the lowest rated game ever by players on Metacritic. The title still ranks at the bottom of the list of all registered games with a user score of just 0.3/10 points.