Supply crisis, goodbye to abundance


The pandemic crisis is followed by the supply crisis . And it concerns many more; sectors than you can imagine. There & ograve; that in the past it was known only thanks to the images of the newspapers that showed the empty shelves in the countries of the former Soviet bloc, today it can; be repeatedly observed in all supermarkets. And I will stay so & igrave; for a long time. Why & eacute; the abundance has just taken a long-lasting leave .


First of all, something positive. Why & eacute; it makes everyone understand that waste and petty price pressures are a thing of the past. The quality returns to have a value . Consumers are beginning to understand that & egrave; stupid to buy junk and get nothing in return. It doesn't matter anymore say & quot; if you buy cheap, you buy twice & quot ;, because & eacute; there are not enough bad products to buy twice.

From this point of view, the crisis is; positive also for the environment . On the other hand, our life will become much more; challenging. Is not serious; good news for European countries, which have been spoiled for years. Countries in a state of permanent crisis are more & ugrave; accustomed to flexibly managing such difficulties.


In fact, due to a concomitance of causes, the supply situation will remain; difficult for the next few years in almost all sectors. The goods risk not being delivered or not even being produced. There are transport problems : some ports have been closed for months due to the pandemic and, in those that have reopened, there is; the chaos of containers as a late consequence of closures due to Covid-19. Fewer ships have been available for months due to the conversion from heavy to light oil, many Ukrainian truck drivers and the railway line from China via the new Silk Road are missing on the roads of Europe. in danger because & eacute; passes close to Ukraine through Belarus.

But also production is; stalled a little & rsquo; everywhere. The chip factories they are engulfed by a storm. Or they fail to procure raw materials for production. Steel, copper and timber are in short supply all over the world because emerging countries have much more; need and are withdrawing them from the market. And the besieged Ukraine suddenly turns out to be the main supplier of goods that no one had considered: the country is, or rather it was – and probably will be; for a long time – the most & ugrave; large and important producer, among other things, of neon gas (irreplaceable in the production of microchips), wheat, honey, mustard and sunflower oil.


These are just examples. I could make a whole list of goods that are starting to run out. Some speak of the supply crisis as a “threat to recovery”. I think, rather, that for us of the Old Continent it is a great opportunity; to reflect on our values ​​, return to producing high quality; at fair prices and to appreciate it as customers. At the same time, this crisis & egrave; an alarm bell for the industry, which must work in a way that optimizes costs and does not raise prices in a huge way. In this way, we can use the crisis to our advantage, because & eacute; giving up abundance affects everyone around the world.

This column is curated by Christoph Erni, founder and CEO of Juice Technology AG, a Swiss manufacturer of charging stations and solutions. He has always had a practical inclination, so much so that he dropped out of school shortly before high school graduation; to follow a business administration course at the university, and then move on to the IT sector soon after. But this was not enough for Christoph Erni: he wanted more! About 20 years ago he founded his company he & agrave; consulting firm, Erni Associates AG.

In 2014, noting the lack of suitable charging solutions, he decided to enter the manufacturing sector and founded Juice Technology AG. In its first year of business, the company became established. secured pole position in this segment with the 22 kW Juice Booster 1 portable charging station, and has been since then; remained there.

Christoph Erni , founder and CEO of Juice Technology

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