The little Citroen Ami & egrave; protagonist at Milan Design Week where 5 special versions were unveiled, signed by as many designers. It is a creative project carried out by Rossana Orlandi , an internationally renowned collectible design gallery owner, a very special way to celebrate this small car for urban use that makes customization one of its strengths.
The 5 Citroen Ami customized & ldquo; Les AMI de Ro & rdquo; were unveiled today on the occasion of the opening of Milan Design Week, in the Ro District at Galleria Rossana Orlandi in Via Mateo Bandello 14, where they will remain on display until 12 June. The 5 designers who created these special models are: Daniela Gerini, Yukiko Nagai, Paola Navone, Draga Obradovic and Ludovica Serafini .
In addition to these five models, there is also the Citroen Ami of Rossana Orlandi herself. To make them there is it took time as customizing the car body took a lot of work. The result, for & ograve ;, & egrave; really interesting. Each car is further enhanced by the platform on which & egrave; positioned, which exactly matches the decoration.
The five platforms are part of the set-up and are coated with recycled plastic , a strong reminder of respect for the environment. They were created by IGP Decaux, the project's technical partner, which has implemented a recycling system for its billboards, made of plastic material, which are subsequently recovered, pressed and recycled. Alessandro Musumeci , Marketing Manager of Citroen Italia, commented:
In line with our brand signature & lsquo; Inspired by You & rsquo ;, Ami -100% & euml; lectric represents Citro & euml; n's concrete and revolutionary answer to the new mobility challenges; in the city and of the environmental impact and perfectly embodies the philosophy of the Brand which has always drawn inspiration from its customers, attentive to the evolution of the company; and new styles of consumption. Object of mobility agile and compact, sustainable, with a unique and original design, & egrave; ideal to easily experience the city & agrave; with style and energy. & Egrave; a pride to see how Ami -100% & euml; lectric was the inspiration and protagonist of the Milan Design Week as a real design object. It fills us with enthusiasm to know that internationally renowned artists have decided to personalize it by enhancing Ami herself with all her identity, with her own style and creative technique. It is the same bold, original and creative approach that is; in the DNA of our brand.
Rossana Orlandi, collectible design gallery owner, added:
The movement is; freedom, discovery and inspiration. When I go around the city, I love listening to its sounds and capturing its sensations, vibrations and colors. With AMI the sound of nature remains unchanged, without any impact on the environment.
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