Polestar has decided to launch its own referral program in Europe (in countries in present), in China and the United States. This is an interesting initiative since it goes to reward the already existing; customers who bring new customers to buy the cars. A system that worked very well with Tesla , in the past. Polestar, now, is trying his way to replicate what the American car manufacturer did.
All gi & agrave; Polestar customers can generate a unique referral code within their personal account. This code can then be linked to a new customer's account before the order is issued. If the purchase of the new car will go actually successful, there will be advantages for both the old and the new customer.
Those who are buying a new & # 39; car will receive & agrave; top-up credits to be used at a local public provider for a value of 100 euros (Europe and South Korea) or a Google bundle consisting of Nest Hub and Nest Mini (United States). The gi & agrave; customer, on the other hand, will have; entitlement to various rewards based on reward level achieved within the referral program, including a Houdini-branded Power Houdi hoodie (like the one worn by the Polestar team), top-up credits (Europe and South Korea), a Google bundle consisting of Nest Hub and Nest Mini (US only) and an exclusive sketch made by one of the Polestar designers.
The carmaker had thought of offering NFTs instead of hand-made sketches. However, this possibility & egrave; was then discarded as explained by the CEO Thomas Ingenlath who also criticized this new trend:
The idea of the sketch is; really special, given that each of these & egrave; designed on paper by one of Polestar's talented designers. This choice is; the result of careful reflection on our part. We could simply opt for the popular NFTs and create bespoke digital masterpieces, but we will wait until the use of NFTs represents; a real benefit and will result; therefore sustainable from an environmental point of view. For the moment, considering the questionable credentials of NFTs in terms of sustainability; and our desire to make each sketch something tangible that can be hung in a special place, we prefer to reward our customers with authentic sketches.
No really attractive prizes, however. In the past, Tesla had even gone as far as offering cars to customers who managed to achieve a certain result. It will be therefore it is interesting to understand if this program will have; success or not. We remind you that, currently, Polestar is not; still present in Italy but is already present; working for the debut in our country. At that point, the referral program should also become valid for Italian customers.
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