Ford F-150 Lightning, deliveries of the new electric pickup start

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Ford has started delivering the first examples of its new F-150 Lightning electric pickup. Apparently, the first delivery is; which took place in Michigan, the US state where the new pickup is built. This model, in fact, is; produced within the Rouge Electric Vehicle Center in Dearborn. For the house of the blue oval the new F-150 Lightning is a very important vehicle for its electrification projects.

The automaker has never hidden the success that the electric pickup was enjoying among customers. By the end of April 2022, the manufacturer had received over 200,000 pre-orders . Precisely for this reason, the American brand has worked to increase the capacity; of production of the new F-150 Lightning inside the Dearborn factory with the aim of reducing customer waiting times.

Initially, Ford had planned to arrive, over time, at a capacity; production of 80 thousand electric pickups per year. Following the many requests from customers, the manufacturer has decided to have a production of 150,000 F-150 Lightning per year by the end of 2023.

THE CHALLENGE OF ELECTRIC PICKUPS IN AMERICA

In America, very much like, and those equipped with a 100% electric powertrain are also enjoying great success. Ford, thanks to the new F-150 Lightning pu & ograve; enter as a protagonist in this market, leveraging on the success of the endothermic model and on its experience in terms of production even if to satisfy all orders it will take & agrave; time.

Its most & ugrave; direct rivals, in fact, are either late or are struggling to bring production up to speed. Let's think, for example, of the problems that Rivian is having at the production level or of Tesla that will start; to build his Cybertruck only next year. The new electric Hummer, given the price, cannot; instead be considered a direct rival of Ford's pickup truck. Other electric pickups will arrive on the market but the debut is; expected only in 2023.

Ford, therefore, can & ograve; gain a certain advantage by convincing several people to bet on his new product, rather than waiting for those of the competition.

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