Citro & euml; n opens in Milan , inside the COIN store in Piazza V Giornate, the first of its & ldquo; Maison Citro & euml; n & rdquo;, an innovative urban, comfortable and intimate flagship store model where you can discover the entire universe of the House and carry out in all simplicity; l & rsquo; online purchase of the desired model. The original store is joined the Lifestyle Hub, format, launched in 2021 in some selected stores of the COIN chain with the aim of offering customers a new shopping experience, made up of experiences, personal services and new product categories, thus; to accommodate the change in consumer shopping habits.
A NEW DIGITAL PLATFORM 
, with the visitor can & ograve; discover and configure all the models in the Citro & euml; n range, learn about the related interesting commercial offers, up to proceed with the online purchase of the desired model. The configuration can also be set online before entering, only to be finalized during the visit to & ldquo; La Maison Citro & euml; n & rdquo; so & igrave; to benefit from the support of the sales consultant always available to give useful information, help the customer to finalize his online purchase or accompany him for a test drive. </p>
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TEST DRIVE ON SITE 
At the center of the exhibition space there is; the new Citro & euml; n Ami, the model chosen as the protagonist of the & rsquo; exhibition inside & ldquo; La Maison Citro & euml; n & rdquo ;, and a specific exhibitor dedicated to accessories and Lifestyle products by Ami, considered the symbol of the new mobility; urban.
The installation is completed with an adjacent space dedicated to the Test Drive of the latest novelties; of the Citro & euml; n. All visitors can book a test by contacting the consultant directly. The models available will always be, in rotation, the latest news; of the range. Therefore, in the inaugural period, in addition to the Ami & egrave; possible to try the Citro & euml; n C5 X Hybrid Plug-In , the new flagship just arrived on the roads.
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