With the “Spotify for Work” program, Spotify wants to give companies an additional incentive system for employees – and bind other users to their own service. Companies can conclude a framework agreement with the Swedish music streaming service via Spotify for Work.
For work and private
In turn, the company can offer its own employees their own premium account. On the one hand, Spotify for Work is intended as a small, additional incentive system, on the other hand, it should help employees at work by enabling them to focus better on them while working with quiet music in the background. The individually provided premium account may and can also be used privately by the employees. There are no restrictions compared to a conventional premium account with Spotify. It remains to be seen whether employees will be bound to the company by offering a premium account for Spotify or whether they initially decide in favor of it.
Service starts with Accenture
Spotify is initially launching the service with consulting firm Accenture, which wants to provide Spotify accounts to its employees in Sweden, Latvia and Lithuania. In principle, however, the program is open to all companies of all sizes, according to Spotify. Interested companies can contact Spotify by email at spotifyforwork~~spotify.com to learn more about the terms and to express an interest in participating.
Increase the share of premium users
Should numerous large companies be won over to the program, Spotify could, above all, continue to increase the number of premium accounts and this publish prestigiously in the quarterly figures. In the first quarter of this year, Spotify was able to increase this by 15 percent compared to the same period last year and did not have to announce a decline in users like Netflix, but with 180 million premium users, they make up less than half of Spotify's total of 422 million users.