Mercedes focuses on NFTs and joins the Aura Blockchain Consortium

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Car manufacturers are getting closer and closer and closer. to the world of NFTs to offer new opportunities; to customers. On this issue comes the news that Mercedes has announced that it has become part of the Aura Blockchain Consortium for luxury brands. It is the first car manufacturer to take this step. The consortium will offer & agrave; new opportunities for the German carmaker; strategic allowing to access an NFT and blockchain technology already; usable, able to & quot; elevate the customer experience to a new level and further strengthen the digital luxury sector & quot ;.

Mercedes, for example, will be able to & agrave; creating digital works through NFTs (non-fungible tokens) which are increasingly; automakers are choosing to create to offer exclusive content to their customers. After all, the German car manufacturer has been laying the foundations for its entry into the NFT market for some time.


Participation in the Aura Blockchain Consortium as a founding member accelerates this journey further. A further strategic aspect on which Mercedes is focusing & egrave; bring the NFT collections inside your own cars and transform them into personalized and immersive art spaces , enriched by light and sound. It will be therefore very interesting to find out what Mercedes will achieve; over time in the field of NFTs.

We remind you that the AURA Blockchain Consortium pursues a long-term strategy towards the metaverse and has accelerated its activities; in the development of a technical roadmap to implement different NFT solutions for luxury brands. Other founding members include LVMH, Prada Group, Cartier, part of Richemont, and the OTB Group. Gorden Wagener , Chief Design Officer of Mercedes, commented:

As a design team, our goal is; that of trying to connect beauty with the extraordinary, in all its dimensions. Consequently, we want to focus further on our ambition towards digital luxury thanks to Crypto Arte, as a new expression of our style and our creativity. We want to use digital art to create the desire for it in-car and beyond: incorporating it into the UI/UX & egrave; one of the opportunities future to differentiate the luxury experience of Mercedes-Benz, through the possibility; to offer a happy reaction for something unexpected. This perspective has high potential within our design approach, to go beyond consumer expectations with extraordinary and surprising elements. We call it the X-Factor.

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