Volkswagen relaunches the Scout brand: SUVs and electric pickups for America


The Volkswagen Group aims to further increase its market share in the electric car sector in America . For this reason, it intends to offer specific models for this market in the coming years. The German group has therefore decided to relaunch the Scout brand that it had acquired in 2020 as part of the acquisition of Navistar. The interesting thing, & egrave; that the German group wants to create a company & agrave; separate and independent to offer its Scout-branded electric models on the American market.


According to what has been learned, the objective is; to market an electric pickup and an electric SUV expressly designed for the needs of American customers. That the German Group wants to focus on these models is not; not strange given the market demands.

In America, in particular, electric pickups and large SUVs are very popular. Therefore, the Volkswagen Group aims, on paper, to compete with brands such as Ford and Rivian that offer battery-powered models such as the Ford F-150 Lightning, the Rivian R1T and the Rivian R1S.

Announcing this project, the German Group has also shared some teasers showing the general lines of the new models. Apparently, the first prototypes will be unveiled next year. The start of production is; waiting for 2026 . On the technical front & egrave; very little has been said. Volkswagen only speaks of a new technical platform . This could mean that it will not be; used the well-known MEB platform, now used for various electric models of the German group.

Since the debut of the electric pickup and the Scout-branded electric SUV is still some time away, surely there will be; way to find out more details about this project. The will & agrave; to create a company separate and independent to carry out this initiative was born from the will & agrave; to create a structure that can move quickly, exploiting the synergies offered by the German group. The new company & agrave; it should be formalized by the end of 2022.

An extremely interesting project, therefore, that should allow the German group to be able to achieve its growth objectives on the American market. All that remains is to wait for more information.

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