Hyundai invests in NFTs: communities and collections grow


Hyundai intensifies its investments to be a protagonist in the emerging NFT market. In the past few hours it has taken stock of the project that makes it the first car manufacturer to enter the community-based NFT sector. The project also includes the official Hyundai NFT website and dedicated official Discord and Twitter channels and provides for the launch of more NFT collections. or not exclusive.


The company is proceeding quickly to establish itself in the sector, as evidenced by the dense series of initiatives adopted in recent weeks. More in detail:

  • in April published the presentation video of the project & quot; Metamobility Universe & quot; which starts from the concept of & quot; Metamobilit & agrave; & quot; of which he discussed at CES 2022. In the video, the character of the gorilla Meta Kongz guides the historic PONY from the Earth to the Moon is a modern version of it, to underline how the mobility solutions; can transcend time and space.
  • April 15 : activation of official Discord channels ( and Twitter ( by Hyundai NFT .
  • also in April , together with the video, Hyundai has issued 30 NFT limited edition & quot; HyundaixMeta Kongz & quot; , made in collaboration with the NFT brand & quot; Meta Kongz & quot; which were immediately purchased. The proceeds from the sale will be used for project management and community members.
  • the 2 May & egrave; the official website of Hyundai NFT has been activated (

In a few weeks, the Hyundai community is; grown up and can & ograve; now count 127,000 members in the Discord channel and 86,000 users on Twitter . Numbers that have shown an interest in Hyundai & # 39; initiative that has therefore decided to present its first exclusive Metamobility NFT collection, & quot; Shooting Star & quot; based on Ethereum, put on sale on May 9 (presale) and May 10 (general sale). It is interesting to underline the method chosen by Hyundai to propose its NFTs: it starts with a teaser image and then reveals the actual images: the 10,000 NFT & ldquo; Shooting Star & rdquo; will transform into unique NFT Metamobility in various forms in late May.

All of the above is not; that the beginning of a project destined to become even more; articulated and rich in NFTs, as explained by Thomas Schemera, Hyundai's Global Chief Marketing Officer and head of the Customer Experience division:

Starting with our NFT & # 39; Shooting Star & # 39 ;, we are expanding the experience of the Hyundai brand in the universe of metamobility, creating opportunities; unique for our NFT community members to join in the fun. We plan to launch more NFT; based on the concept of 'Metamobility Universe' and introduce more; benefits for members to expand the community in the future. We are ready to welcome all those who want to be part of our experimental journey.


The best Apple Smartphone? Apple iPhone 12, buy it at the best price from eBay at 645 euros .